Wix pricing: Features and plans explained

Wix is a popular website-building platform that lets users create a professional site. With its sleek interface and range of features, Wix has become a go-to solution for those looking to establish and grow their online presence.

In this article, we'll dive into the details of Wix pricing. We’ll explore its various plans and features, and analyze how its pricing structure caters to different types of users.

You'll also learn:

• How Wix's drag-and-drop website builder works
• The key features that differentiate Wix from other website platforms
• A breakdown of Wix's pricing tiers, from the free plan to Wix Enterprise
• Which types of companies and individuals benefit most from Wix's pricing model
• How to build your own pricing model inspired by Wix's approach

Let's start by understanding what Wix is and how it simplifies the website creation process.

What is Wix?

Wix is a platform that lets people and businesses create websites. It's known for being particularly user-friendly, even for people with no experience in web design. Wix provides a variety of tools and features that simplify the process of building a website.

Instead of writing code, Wix users can manipulate elements visually. They offer a wide selection of templates to get started. Wix also includes features that go beyond basic website creation, such as tools for online stores and marketing.

A key aspect of Wix is its range of plans. Wix pricing plans cater to all types of users, from individuals with simple needs to larger enterprises with more demanding needs. Wix can be a suitable option for various websites and customer profiles. 

In the next section, we'll explore how Wix works and the specific tools it provides for building a website.

How does Wix work?

Wix provides a platform for building websites without needing to write any code. It's designed to be intuitive and accessible for users of all skill levels. Behind this simplicity lies a set of features that work together to create a smooth website-building experience. 

Let's dive into each of these features:

Templates

Wix offers a vast library of professionally designed templates. These templates serve as a starting point for your website, providing a pre-built structure and style. You can choose a template that aligns with your industry or aesthetic preferences. 

Each template includes pre-set layouts, color schemes, and sample content. The goal is to save you time and effort in the initial design phase.  

Templates offer a convenient foundation, and they are fully customizable. You can change colors, fonts, images, and layouts to match your specific branding. This balance of structure and flexibility makes Wix templates a valuable resource for users of all skill levels.

Wix Editor

The Wix Editor is the heart of the Wix platform. It's a drag-and-drop interface that allows you to add, remove, and modify elements on your website. You can insert images, text, videos, and other content by simply dragging them from your computer and dropping them onto the page.

The editor provides precise control over the placement and appearance of each element. You can resize, reposition, and customize the styling of any element to achieve your desired layout and design.

The visual nature of the Wix Editor makes it easy to see how your changes affect the overall look of your website in real-time.

Wix App Market

The Wix App Market expands the capabilities of your website by offering a wide range of applications. These apps provide extra features and integrations with other services. This way, Wix adds another layer to the functional aspects of your desired website.  

Whether you need a contact form, a live chat feature, or social media integration, you'll likely find an app that meets your needs in the Wix App Market. 

Many apps are free, while others are available for a one-time purchase or a recurring subscription. It's important to consider the Wix cost of any apps you choose when evaluating your overall Wix pricing.

Wix ADI (Artificial Design Intelligence)

Wix ADI simplifies the website creation process through automation. By answering a few questions about your business, Wix ADI can generate a customized website tailored to your needs.

Wix ADI takes into account factors such as your industry, desired style, and required features. It then helps you create a website that aligns with your vision. 

The generated website serves as a starting point that you can further customize using the Wix Editor. Wix ADI is a practical tool for users who want to quickly create a website without doing it manually. 

Mobile optimization

People use mobile devices to access the Internet, so websites should be mobile-friendly. Wix addresses this need by automatically optimizing your website for mobile viewing.

When you create a website with Wix, it generates a mobile version that adapts to different screen sizes. This feature ensures that your website looks good and works on smartphones and tablets.

SEO tools

Wix provides a set of SEO tools to help your website rank higher in search engine results pages (SERPs). These tools allow you to optimize different aspects of your website to improve its visibility to search engines.

You can customize page titles, descriptions, and URLs. All of these are key factors that search engines consider when ranking websites. 

Wix also lets you add alt text to images, create 301 redirects, and integrate with Google Search Console. These SEO tools help you increase your website's chances of being found by potential customers.

E-commerce features

Wix offers e-commerce features that allow you to sell products or services online. You can create an online store, add products, and manage inventory. You can also configure payment gateways and track orders all within the Wix platform.

The extent of e-commerce functionality available depends on your chosen Wix pricing plan. Higher-tier plans offer more features, such as abandoned cart recovery and sales tax calculation. You can also sell on channels like social media and online marketplaces.

Wix Studio plans

Wix Studio plans are designed specifically for web professionals and agencies. These plans offer advanced features that make website creation easier for those working with many clients.

Wix Studio plans include client management tools, collaborative workspaces, and custom branding options. They also provide priority customer support and access to exclusive resources. 

In the next section, we'll go into the specifics of Wix pricing plans. Our goal is to help you understand how their pricing engine works. 

What are the different Wix pricing plans? 

Wix presents a range of pricing plans, each tailored to a specific type of user and budget. Let's take a closer look at what each Wix pricing tier has to offer:

Free plan

The free plan is your gateway to the Wix ecosystem. It allows you to explore the platform, experiment with the drag-and-drop editor, and build a basic website without spending a dime. Think of it as a risk-free trial with no time limit.

What you get:

• Access to the Wix Editor: Familiarize yourself with the intuitive drag-and-drop interface that Wix is famous for. Add elements, customize designs, and manage content with ease, even if you have no coding experience.
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• Template library: Choose from a selection of professionally designed templates to give your website a head start. While the options might be more limited compared to paid plans, you can still find templates across various categories.
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• Design features: Customize your site with basic design tools, including font choices and color palettes. You can personalize your site to a certain extent, but more advanced design features are unlocked in paid plans.
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• Limited resources: The free plan comes with 500MB of storage and 500MB of bandwidth. This storage amount is enough for a very basic website, but you'll need to upgrade if you plan to add lots of media or expect a high volume of visitors.

The trade-offs:

• Wix ads: Your free website will display Wix ads, which can detract from your brand image and professionalism.
• No custom domain: You can't connect your own domain name. Your website address will be a Wix subdomain (e.g., username.wixsite.com/sitename), which may not look as professional for visitors.
• No e-commerce: You can't sell products or services online with the free plan.

The free plan is perfect for:

• Hobbyists: They can create personal websites or blogs to share their passions.
• Students: Wix helps them build online portfolios to showcase their work.

Light plan

The Light plan is the first step towards a more professional online presence. It removes the limitations of the free plan and provides essential features for single users and small businesses.

Pricing: $17 per month

What you get:

• Custom domain: Connect your own domain name to establish your brand identity and your website's credibility. Wix even offers a free domain voucher for the first year.
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• Ad-free experience: From this tier onwards, you’re getting an ad-free experience. 
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• Increased storage and bandwidth: You get 2GB of storage and 3GB of bandwidth. This tier allows you to add more content and accommodate moderate traffic.
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• Basic marketing tools: Start building your audience with essential marketing tools. Think email marketing and social media integrations.
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• App market access: Explore the Wix App Market. Add functionalities like contact forms, event calendars, and live chat to your website.

The Light plan is a good fit for:

• Personal websites: Wix is ideal for creating a professional online presence with a custom domain.
• Small businesses: Wix helps them build a basic website to showcase their services or products.
• Creating landing pages: You can create dedicated pages for marketing campaigns.

Core plan

The Core plan is for businesses who want to take their online presence to the next level. It offers more resources and features to support growing websites and enhance audience engagement.

Pricing: $29 per month

What you get:

• All Light plan features: Enjoy all the benefits of the Light plan, including a custom domain, ad-free experience, and access to the App Market.
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• Increased storage and bandwidth: Get 5GB of storage and 5GB of bandwidth to accommodate more content and higher traffic volumes.
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• Collaborators: Grant access to up to 5 collaborators to help manage your website. This extra feature is ideal for businesses with small teams working on the website together.
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• Customer accounts: Allow your customers to create accounts on your website, making it easier for them to interact with your business and access exclusive content or offers.
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• Basic site analytics: Gain insights into your website's performance with basic analytics tools. Track visitor behavior, identify popular pages, and understand how people are finding your website.
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• Accept payments: Start selling online with Wix's basic e-commerce features. Accept payments through various payment gateways and manage your online store with ease.

The Core plan is ideal for:

• Scaling companies: They can expand their online presence and reach a wider audience.
• E-commerce startups: Wix helps them launch an online store with key features.
• Creating community websites: Wix is useful for building platforms with member accounts and interactive features.

Business plan

The business plan is tailored to companies that are serious about growing their brand and expanding their online operations. It provides a complete suite of tools and resources to support your marketing and e-commerce efforts.

Pricing: $36 per month

What you get:

• All Core plan features: Benefit from all the features of the Core plan, including customer accounts, basic analytics, and payment acceptance.
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• Increased storage and bandwidth: Get 10GB of storage and 10GB of bandwidth to support your growing website and handle increased traffic.
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• More collaborators: Add up to 10 collaborators to your Wix account, allowing for more efficient team management and website updates.
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• Standard marketing suite: Access a more robust set of marketing tools to capture leads, nurture customer relationships, and drive conversions.
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• Standard site analytics: Gain deeper insights into your website's performance with more advanced analytics tools. Track key metrics, analyze visitor behavior, and optimize your website for better results.
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• Standard e-commerce features: Expand your online store with features like abandoned cart recovery, automated sales tax calculations, and the ability to sell on social media channels.

The Business plan is perfect for:

• Established businesses: They can scale their online presence and reach a wider customer base.
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• Growing online stores: They are able to expand their product catalog and manage higher order volumes.
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• Making marketing-focused websites: Wix helps with Implementing advanced marketing strategies and tracking their effectiveness.

Business Elite

The Business Elite plan is the ultimate Wix experience, designed for businesses that demand maximum performance, scalability, and support. It provides unlimited resources and a full suite of advanced features to power your online success.

Pricing: $159 per month

What you get:

• All Business plan features: Enjoy all the benefits of the Business plan, including advanced marketing tools, standard e-commerce features, and increased storage and bandwidth.
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• Unlimited storage and bandwidth: Never worry about running out of space or bandwidth. Host as much content as you need and handle even the highest traffic volumes with ease.
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• More collaborators: Add up to 15 collaborators to your Wix account, making it easier to manage large teams and complex website projects.
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• Advanced marketing suite: Access the most powerful marketing tools Wix has to offer, including automated email campaigns, personalized customer journeys, and advanced analytics to track your marketing ROI.
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• Advanced site analytics: Gain a total understanding of your website's performance with in-depth analytics reports and data visualizations. Track key metrics, identify trends, and make data-driven decisions to optimize your website.
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• Advanced e-commerce features: Take your online store to the next level with features like multi-currency support, drop-shipping integrations, and loyalty programs.
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• Priority customer support: Get dedicated support from Wix experts, ensuring that your questions are answered, and your issues are resolved quickly and efficiently.

The Business Elite plan is ideal for:

• High-growth businesses: Wix helps companies scale their online operations rapidly and handle high volumes of traffic and transactions.
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• Large online stores: Enterprises can manage extensive product catalogs, fulfill numerous orders, and provide exceptional customer experiences.

Wix Enterprise

Wix Enterprise goes beyond the standard Wix pricing plans, offering solutions for organizations that need advanced features, dedicated support, and a higher level of customization. Let’s take a closer look at what sets Wix Enterprise apart from the other plans:

• Custom solutions: Wix works closely with each client to understand their specific needs and tailor a solution that meets those requirements. Features can include custom integrations, specialized functionalities, and advanced security measures.  
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• Dedicated account management: Enterprise clients get a dedicated account manager as their primary point of contact. An account manager provides personalized attention and proactive support during the website development and management process.  
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• Multi-site management: For businesses with multiple websites, Wix Enterprise provides tools to streamline multi-site management. Features include centralized billing, shared assets, custom roles and permissions, and a single dashboard to oversee all websites.  
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• Advanced security: Wix Enterprise offers enhanced security measures to protect sensitive data and ensure compliance with industry regulations. Enterprise clients get features like single sign-on (SSO), data encryption, and regular security audits.  

How to get started

Wix Enterprise solutions are not priced publicly on their website. To learn more and get a customized quote, you need to contact their Enterprise team directly. They will assess your needs and provide a tailored proposal. 

Wix's pricing structure is best for these types of companies 

Wix's tiered pricing structure makes it a suitable website solution for a wide variety of businesses. However, certain types of companies and fields particularly benefit from the way Wix pricing is structured. Let's explore a few examples:

1. Startups and small businesses with limited budgets

For startups and small businesses just starting their online journey, Wix pricing offers an attractive entry point. The free plan allows them to experiment with the platform and build a basic website without any financial commitment. 

As their business grows and their needs evolve, they can upgrade to a paid plan with more features and resources. This scalability allows them to control costs and only pay for what they need when they need it.

2. Freelancers and solopreneurs

Freelancers and solopreneurs often have fluctuating earnings and project-based work. Wix pricing's monthly subscription model provides them with the flexibility to adjust their website costs as needed. 

They can choose a plan that aligns with their current workload and revenue, and then easily upgrade or downgrade as their circumstances change.

3. Businesses with seasonal peaks

Businesses with seasonal peaks, such as e-commerce stores during holiday seasons or tourism companies during peak travel times, can benefit from Wix pricing's scalability. 

They can upgrade to a higher-tier plan during peak seasons to accommodate increased traffic and transactions. Then, they can downgrade to a lower-tier plan during off-peak seasons to cut costs.

How to build your own pricing model like Wix

If you're looking to create your own pricing model for a product or service, taking inspiration from Wix can be a smart move. Here's a step-by-step guide to help you build a pricing model like Wix:

1. Identify your target audience: Just like Wix, start by understanding who you're serving. Are you targeting small businesses or large enterprises?

What are their needs and pain points? The answers to these questions will inform your pricing strategy.

2. Define your value proposition: Clearly articulate the value you offer to each target segment. What problems do you solve? What benefits do you provide?

Your value proposition will justify your pricing and attract customers.

3. Create a tiered pricing structure: Offer a range of plans with varying features and price points. Start with a free or low-cost plan with basic features to attract entry-level users.

Then, introduce higher-tier plans with progressively more advanced features.

4. Focus on value, not just features: When designing your pricing tiers, don't just list features. Highlight the value and benefits that each feature delivers.

Frame your pricing in terms of the value it provides to customers.

5. Offer a free trial or freemium plan: Let customers experience your solution before they commit to a paid plan. A free trial or freemium plan can be a powerful way to demonstrate value, build trust, and convert free users into paying customers.

6. Provide flexible subscription options: Annual subscriptions can incentivize long-term commitment with discounts, while monthly subscriptions provide flexibility for users who prefer a pay-as-you-go approach. Wix offers both options in its pricing model.

7. Consider usage-based pricing: For certain products or services, usage-based pricing might be appropriate. Charge customers based on their consumption or usage of your offering. This strategy can be a fair and transparent way to price your product.

8. Communicate your pricing clearly: Present your pricing plans clearly and concisely. Use visual cues, comparison tables, and FAQs to help clients choose the plan that best suits their needs. Wix's pricing page is a good example of clear pricing communication.

9. Review and adjust your pricing: Regularly review your pricing strategy and make adjustments as needed. Monitor market trends and track your key metrics to make your pricing remain competitive and aligned with your business goals. 

Next steps: Orb can support your pricing with these features

In the previous sections, we explored Wix pricing and how it caters to a diverse user base with its tiered structure and options. 

Now, let's shift our focus to Orb, a done-for-you billing platform that can help you create a Wix-like pricing strategy for your own business.

Orb is a billing solution that empowers businesses to design, manage, and optimize pricing models. In fact, industry leaders like Perplexity and Vercel have trusted us to help them with their billing engines. 

Here's how Orb can help you build a Wix-like pricing model:

• Tiered pricing made easy: Orb allows you to create pricing tiers with varying features and price points. You can offer a free tier to attract new users, followed by progressively more feature-rich paid tiers. We also go beyond tiered models if your solution requires it. 
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• Usage-based billing: Accurately track customer usage in real time. Then, bill them based on their consumption of your solution. This feature is useful for businesses with variable usage patterns. It’s similar to how Wix charges for bandwidth and storage.
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• Flexible subscription management: Orb lets you offer both monthly and annual subscriptions. You’re giving your customers the choice to pay in a way that suits their preferences. You can also easily manage upgrades, downgrades, and cancellations.
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• Customizable billing logic: With Orb's flexible billing engine, you can define your own pricing logic and usage metrics. Orb lets you create a truly bespoke pricing model that reflects the unique value you offer. 
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• Insights based on data: Orb provides detailed usage data and analytics to help you optimize your pricing strategy. Spot trends, track key metrics, and make informed decisions to refine your pricing model and maximize revenue.
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• Integrations: Orb integrates with your existing tech stack. It sits on top of your data warehouses, accounting software, and developer tools. You get a streamlined billing and invoicing workflow, freeing up your team to focus on other tasks.

Ready to unlock the full potential of your pricing models? Sign up for Orb's free 30-day trial and discover how our platform can help you build your ideal pricing engine. Explore our flexible pricing options and get started today.