Webflow pricing: Features and plans explained

Webflow offers a powerful platform for building custom websites without needing to write code. It caters to everyone from individual designers to large enterprises.

In this guide, we'll explain the Webflow pricing structure. We’ll also explore its features, and discuss how different plans cater to various users and businesses.

You'll also learn:

• How Webflow's visual development environment works
• The key features that differentiate Webflow from other website builders
• A detailed breakdown of Webflow's pricing plans for websites and workspaces
• Which types of companies and individuals benefit most from Webflow's pricing structure
• How to create a pricing model inspired by Webflow's approach

Let's start by understanding what Webflow is and how it operates.

What is Webflow?

Webflow is a cloud-based platform that lets users design, build, and launch websites. It caters to a wide range of users, from individual designers and freelancers to large agencies and businesses.

Webflow provides a visual development environment where users can create websites without writing code. It offers a drag-and-drop interface, customizable templates, and a library of pre-built components.

Beyond its design capabilities, Webflow also functions as a content management system (CMS) and hosting platform. Users can manage website content and host their websites directly on Webflow's servers.

Webflow emphasizes responsive design. It ensures websites adapt to various screen sizes and devices. It also aims to generate clean, semantic code that contributes to good SEO practices.

In the next section, we’ll go into more detail about how Webflow works. 

How does Webflow work?

Webflow, at its core, is a visual web development platform. It allows you to design and build websites without needing to write code. But, beneath that user-friendly surface lies a powerful engine that translates your creative vision into clean, semantic code. 

Let's dive deeper into how it all comes together: 

The Designer

The Webflow Designer provides a visual interface where you can construct your website layout. Think of it as a digital workspace where you can add and arrange elements like text, images, videos, and more. Let’s zoom in and look at how the Designer works:

• Styling with precision: Webflow gives you granular control over every visual aspect of your website. You can style elements individually or apply global styles across your entire site. The best part? You do it all visually, without touching a line of code.  
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• Bringing designs to life: Webflow allows you to create stunning animations and interactions that engage your visitors. Think subtle hover effects, scroll-triggered animations, and even complex micro-interactions. These dynamic elements can transform a static website into an immersive experience.  
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• Responsive design made easy: With Webflow, creating websites that look great on all devices is a breeze. You can preview and adjust your designs for different screen sizes, guaranteeing a consistent experience for everyone.  

The CMS

Because Webflow is also a powerful content management system (CMS), that means you can create dynamic content, like blog posts, product pages, and even membership-protected areas. Let’s take a closer look at how Webflow’s CMS works:

• Structured content: Webflow's CMS allows you to define custom fields for your content. Think of it as creating templates for your information. This structured approach makes it easy to manage and update your website content.  
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• Dynamic content: Once you've structured your content, you can use Webflow's dynamic elements to display it on your website. You can create pages that automatically populate with content from your CMS, saving you time and effort.  

Hosting and deployment

Webflow offers hosting services, so you can launch your website directly from the platform.  

• Reliable infrastructure: Webflow's hosting infrastructure is built on Amazon Web Services (AWS). You can rest easy knowing your website is fast, secure, and reliable.  
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• Seamless deployment: Once your website is ready, deploying it with Webflow is a simple process. With just a few clicks, you can publish your site to the world.

Beyond the basics

Webflow offers a wealth of extra features that cater to various needs:  

• E-commerce: Want to create an online store? Webflow provides all the tools you need to build a custom e-commerce experience. You can design product pages, manage inventory, and process payments, all within Webflow.  
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• Memberships: You can create membership-protected areas on your website, allowing you to build exclusive communities or offer premium content.  
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• Logic: Webflow's Logic feature will be deprecated by June 27, 2025, in favor of third-party integrations like Zapier and Make. These integrations allow you to create powerful automations and workflows.
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• Integrations: Webflow integrates with various third-party tools and services, extending its functionality even further.  

While Webflow offers a wealth of features, its creators also understand that everyone's needs are different. That's why there are lots of Webflow plans to suit different budgets and requirements. We'll explore these Webflow pricing plans in the next section.

What are the Webflow pricing plans? 

Webflow offers a variety of pricing plans to cater to different needs and budgets. 

Please note: The prices shown here are current as of the time of publishing in December 2024, and these costs can change. For the latest info on fees, go to Webflow’s pricing page.

‍Let's take a closer look:

Site plans

Site plans are designed for individuals and businesses who want to host their websites on Webflow. These plans provide all the essentials you need to get your website up and running, including hosting, a custom domain, and access to Webflow's CMS. 

Let’s dive into these plans:

General site plans

Webflow offers four general site plans:

• Starter: The Starter plan remains free. It includes access to Webflow’s Designer, CMS, and a Webflow.io domain, with limitations such as a 2-page limit, 20 CMS collections, and 50 CMS items.
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• Basic: The Basic plan is ideal for simple websites and landing pages. It includes a custom domain, 10GB of bandwidth, and the ability to create up to 150 static pages. 
  
  Webflow pricing for the Basic plan is $14 per month billed annually or $18 billed monthly.

• CMS: The CMS plan includes all the features of the Basic plan, plus a powerful CMS with the ability to create up to 2,000 CMS items and 20 content collections. 
  
  Webflow pricing for the CMS plan is $23 per month billed annually or $29 billed monthly.

• Business: The Business plan includes everything in the CMS plan, plus expanded support for well-known files, increased bandwidth, and even the ability to upload files through forms.
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• Webflow pricing for the Business plan starts at $39 per month billed annually or $49 billed monthly. 

Note: You can also customize the Business plan with higher limits for CMS items and bandwidth, which affects the Webflow price.

E-commerce site plan

Webflow also offers three e-commerce site plans:

• Standard: The Standard plan includes all the features of the CMS plan, plus e-commerce essentials like a custom checkout, shopping cart, and integrated CMS for blog content. 
  
  Webflow pricing for the Standard plan is $29 per month billed annually or $42 billed monthly. It also includes a 2% transaction fee on all sales.

• Plus: The Plus plan includes all the features of the Business plan, plus advanced e-commerce features like no transaction fees and the ability to create up to 10 staff accounts. 
  
  Webflow pricing for the Plus plan is $74 per month billed annually or $84 billed monthly.

• Advanced: For large businesses with high-volume sales, the Advanced plan provides the scalability and features you need to succeed. It includes everything in the Plus plan, plus increased limits on products and staff accounts. 
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• Webflow pricing for the Advanced plan is $212 per month billed annually or $235 billed monthly.

Workspace plans

Workspace plans are geared towards teams and individuals who build websites for themselves or their clients. These plans now offer flexible seat-based pricing, introducing full, limited, and free seat options for team collaboration.

Let’s take a closer look at how seats are priced:

Seat types

• Full seats: Designed for users who need full access to all Workspace tools, including design, development, and site management features. It’s priced at $39 per month per seat and billed yearly. 
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• Limited seats: Ideal for collaborators who only need access to specific areas, such as editing content or limited site settings. It’s priced at $15 per month per seat and billed yearly.
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• Free seats: Best for users with view-only access or limited interaction within the Workspace.

Note: For more info on specific changes, consult Webflow’s post on the topic. 

Regardless of this recent addition of seats, the non-seat plans can be divided into two major groups:

For teams

These are the tiers of Webflow’s For teams offering:

• Free: The Free workspace plan is perfect for individuals or small teams who are new to Webflow. It allows you to create two unhosted projects.
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• Core: The Core plan is ideal for small teams who need more control over their design and development process. It includes features like custom code export, billing permissions, and the ability to add guest collaborators. 
  
  Webflow pricing for the Core plan is $19 per user per month billed annually or $28 billed monthly.

• Growth: For larger teams with more demanding needs, the Growth plan offers increased limits and features. It includes everything in the Core plan, plus unlimited unhosted projects and advanced user permissions. 
  
  Webflow pricing for the Growth plan is $49 per user per month billed annually or $60 billed monthly.

• Enterprise: The Enterprise plan is tailored for large organizations with complex needs. It includes all the features of the Growth plan, plus custom onboarding, dedicated support, and advanced security features. 
  
  Webflow pricing for the Enterprise plan is customized based on your specific requirements.

For freelancers & agencies

This sub-category includes plan options:

• Free: This one is similar to the team plan. The Free workspace for freelancers allows you to create two unhosted projects.
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• Freelancer: The Freelancer plan is designed for individual freelancers who need to manage client projects. It includes features like client billing, project transfer, and the ability to add guest collaborators. 
  
  Webflow pricing for the Freelancer plan is $16 per month billed annually or $24 billed monthly.

• Agency: The Agency plan is perfect for growing agencies with multiple team members and clients. It includes everything in the Freelancer plan, plus increased limits on projects and users. 
  
  Webflow pricing for the Agency plan is $35 per user per month billed annually or $42 billed monthly.

Webflow's pricing structure is best for these types of companies 

Webflow's pricing structure, with its tiered approach and diverse range of plans, caters to a wide variety of companies. Let’s take a closer look at what those companies and individuals are:

Creative agencies and freelancers

Webflow's workspace plans are especially attractive to creative agencies and freelancers who build websites for clients. The ability to add collaborators and transfer projects simplifies client work. 

Plus, Webflow pricing for workspace plans includes options for white-labeling. It allows agencies to present projects under their own brand.

Businesses with in-house teams

Companies with in-house design and development teams can use Webflow's features and collaborative tools to build and manage their websites. Webflow pricing for teams provides options for different team sizes and needs, ensuring they only pay for what they use.

E-commerce businesses

Webflow's e-commerce plans offer a solution for companies looking to build and manage online stores. The platform provides all the necessary tools and features, including custom checkouts, product management, and payment integrations. 

Webflow pricing for e-commerce plans scales with the business. As we said before, there are different tiers accommodating varying sales volumes and product catalogs.

Content-driven websites

For businesses and individuals who prioritize content marketing, Webflow's CMS plans offer a strong solution. The platform's content management capabilities allow for easy creation and management of blog posts, articles, and other dynamic content. 

Webflow pricing for CMS plans provides ample resources for content-heavy websites. It ensures smooth performance and scalability.

Enterprise-level organizations

Webflow also caters to large organizations with its enterprise-grade plans. These plans offer advanced features, dedicated support, and custom solutions to meet the unique needs of enterprise-level businesses. 

How to build your own pricing model like Webflow

We’ll now break down the key elements that make Webflow's pricing so successful, and how you can apply these principles to your own business. Let’s get started:

1. Understand your value proposition

You need to have a crystal-clear understanding of the value you offer. What problems do you solve for your customers? What makes your product or service unique? 

Webflow, for instance, empowers users to build professional websites without coding. It offers both creative freedom and technical power. Identify your key differentiators and how they translate into tangible benefits for your customers.

2. Segment your target audience

Identify distinct segments within your target audience based on their needs, budget, and usage patterns. Webflow offers separate plans for individuals, businesses, e-commerce stores, and agencies. Each segment has unique requirements, and your pricing should reflect that.

3. Create a tiered pricing structure

Offer a range of plans with varying features and price points. Start with a free or low-cost option to attract new users and allow them to experience your product's value. Then, introduce higher tiers with progressively more advanced features and resources. 

Webflow's pricing structure exemplifies this approach. It’s got tiers catering to everything from basic websites to high-volume e-commerce stores.

4. Prioritize value over features

When designing your pricing tiers, focus on the value each plan delivers rather than simply listing features. Frame your pricing in terms of the benefits customers gain at each level. 

Webflow excels at this, highlighting the outcomes users can achieve with each plan. Outcomes can include more traffic, higher sales, or better collaboration.

5. Offer flexibility and scalability

Allow customers to easily upgrade or downgrade their plans as their needs change. Webflow enables seamless transitions between plans, ensuring customers only pay for what they need at any given time. This flexibility fosters loyalty and encourages long-term growth.

6. Be transparent and customer-centric

Clearly communicate your pricing and the value included in each plan. Avoid hidden fees or confusing jargon. 

Webflow's pricing page is a model of transparency. It’s got detailed breakdowns of each plan's features and limitations. Make it easy for customers to understand your pricing and choose the plan that's right for them.

7. Continuously analyze and optimize

Regularly analyze your pricing data to understand what's working and what's not. Track key metrics like customer churn, average revenue per user (ARPU), and customer lifetime value (LTV). Use this data to make informed adjustments to your pricing strategy over time.

Orb can help you create a pricing engine similar to Webflow’s

Webflow has mastered the art of providing a tiered pricing structure that caters to a wide range of users. Want to implement a similarly successful pricing strategy for your own product?

With Orb, you can.

Orb is a done-for-you billing platform that allows businesses to build and manage refined pricing models, just like those used by Perplexity and Vercel. We handle the intricacies of usage-based pricing, giving you the tools to create a pricing model that scales with your business.

Here’s how Orb can help you create a flexible, Webflow-like pricing strategy:

• Tiered pricing made easy: Just like Webflow, you can define multiple pricing tiers with different features and resources. Orb provides an intuitive interface for creating, managing, and adjusting these tiers. 
  
  Whichever plan you decide to use, Orb makes it simple to structure your pricing effectively.

• Usage-based billing: Go beyond simple subscriptions and incorporate usage-based pricing into your model. Track customer use of your solution and bill them accordingly. 
  
  Orb's robust metering infrastructure ensures accurate usage tracking. It helps you implement granular pricing models like Webflow's e-commerce plans with transaction fees.

• Pricing experimentation: Explore different pricing strategies, such as volume discounts, tiered pricing, and prepaid credits. Orb gives you the freedom to design a pricing model that aligns with your business goals and customer needs.
  
  
• Data-driven optimization: Orb provides detailed reporting on your pricing performance. Track key metrics, spot trends, and make smarter decisions to optimize your pricing strategy over time.
  
  
• Effortless integrations: Orb integrates with your existing technology stack. Think data warehouses, payment gateways, and accounting software. We provide a smooth billing workflow and eliminate the need for manual data entry.

Ready to unlock the full potential of your pricing? Sign up for Orb's and discover how we can help you build a pricing engine that's as effective and customer-centric as Webflow's. You can check our flexible pricing options and find a plan that works for you.